Fandom Analytics

Name: Fandom Analytics
Author: Lewis, Michael
ISBN: 9783031659270

Creating and Harnessing Consumer and Cultural Passion

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HUF 16,800

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£36.29

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ISBN: 9783031659270

Published: September 1, 2025

Publisher: Springer International Publishing AG

Pub. Country: Switzerland

Format: Paperback / softback

Pages: 260

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The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role.

22 Illustrations, black and white

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Books in English

Lewis, Michael