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Serious Creativity

by De Bono, Edward paperback , 480 pages pages
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  9780091939700 
Vermilion 
05/03/2015 
GB 

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Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. It helps you learn how to: be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and, break free from old ways of thinking with creative challenging.

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