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Face Value

by Todorov, Alexander hardback, 336 pages
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  9780691167497 
Princeton University Press 
14/06/2017 
United States 

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The scientific story of first impressions--and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second--and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces.