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The Social Impact of Advertising

by Kelso, Tony paperback, 324 pages
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  9781538101148 
Rowman & Littlefield 
01/11/2018 
United States 

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Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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